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Our Story
Welcome to JERLIFE, your trusted source for premium New Zealand seafood. Rooted in Nelson, New Zealand—a coastal city blessed with pristine oceans and sustainable marine resources—our brand was built on one simple core belief: every family deserves fresh, pure, and authentic ocean seafood.
Founded and operated by Jeremy Appleby, we are a local New Zealand seafood supplier dedicated to bridging the gap between New Zealand’s clean coastal waters and global dining tables. We know that great seafood starts with rigorous sourcing and strict quality control. Unlike ordinary seafood retailers, we adhere to pure local fishing standards, prioritize wild-caught and sustainably harvested seafood, and skip unnecessary middle links, ensuring every product we deliver retains the original tender texture and rich umami flavor of New Zealand’s ocean produce.
Our Mission & Values
At JERLIFE, quality and integrity come first. We are committed to providing fresh, safe, traceable, and premium-grade seafood to customers worldwide. From capture, screening, frozen fresh preservation to global logistics transportation, every link is strictly inspected to guarantee food safety and product freshness.
We firmly support sustainable marine fishing, abide by New Zealand marine protection regulations, and strive to protect the balance of the marine ecosystem while delivering delicious ocean delicacies. Whether you are a seafood lover, a home cooking enthusiast, or a catering merchant, JERLIFE can meet your demand for high-quality New Zealand seafood.
Thank you for choosing JERLIFE. We hope to bring the purest taste of New Zealand’s oceans to your table with our professionalism and sincerity.